I offer content writing services with some built-in strategy. We’ll do a discovery session so I can gain a deeper understanding of your company, brand, and goals. These will inform the writing process and result in output that elevates your brand and builds your business.
Your company/brand identity, in words. It’s the verbal yin to your visual yang – the language counterpart (messaging and tone) to your visual identity (logo and imagery). Whether you’re speaking through a website, a sales deck, a product launch or onboarding new employees, your verbal identity must be clear, exciting, informative and persuasive.
Material: Messaging, positioning, tone of voice (ToV) guidelines, USPs, RTBs and more.
Writing takes different forms, everything from articles, speeches, blog posts, to instructions on a box of cereal. In every instance, you need to communicate clearly and, depending on your identity, with a measure of verve and flair. Good copy is not just a bunch of adjectives and clever wordplay. It is deep, clearly articulated thoughts that are easy to read and good for the soul.
Material: articles, guides, eBooks, lead magnets, EDMs, articles, speeches, web and landing pages.
Video is a powerful means of communication, even when the sound is off and the subtitles are on. The trick lies in marrying a strong concept with streamlined messaging. Each word should have value; the rest is chaff. Run times must be respected. Rambling must be eliminated. This will result in a video that holds a viewer’s attention and satiates their desire for high-value content.
Material: Corporate videos, product videos, employee onboarding, how-to’s, short films.
Whether you’re selling an idea, service, or a million dollar company, your deck needs to have razor sharp facts and stats. The copy should be snappy and vigorous. The images, vibrant. The flow, smooth and purposeful. Overall, your presentation should be convincing and winsome, with the right energy to keep your audience upright in their chairs.
Material: Sales decks, pitches, proposals, presentations, playbooks.