My name is Dan Abbey. Writer + creative director.

I help people and companies tell their stories with clarity and passion.

I’m a clear and creative writer backed by more than 20 years of professional experience. And coffee.

About Me

I’m creative director at Brevo, a verbal brand strategy and visual design agency based in Manila + Kuala Lumpur. 

I’ve been published by Esquire, the Philippine Daily Inquirer, Manifesto, and China Business News.

I run a zero-fat writing course called Write Like a Lion, Edit Like a Wolf.

I love telling stories and helping people become better writers and communicators. 

Creative. Left field. Fun! Dan writes with personality but is also clear, dynamic and spot on when it comes to capturing our voice and message.
Sami EH
One of the things that makes Dan unique is his ability to work on so many different aspects of creative work at any given time. He is also a very nice guy and a lot of fun to work with.
Markku K
Dan's work blends the strategic and creative.
Edric M
You’re a favorite here… they’re raving about your copy.
Miles S

Write Like a Lion.
Edit Like a Wolf.

A zero-fat writing course that helps you write with courageous spirit, natural instinct, and sharp skill.

Essays and Musings

Essays, reviews, and tales from the ether.

Ever had to write a letter, speech, or company report and the whole time it felt like squeezing blood from a rock? …

Today, a parable. Last Monday, my two youngest kids, aged 4 and 5, asked to be carried upstairs to bed. It’s customary …

Stars: Watch it on Netflix There’s a point in each episode of The Movies That Made Us where you go, “It’s amazing …

Stars: Watch it on Netflix In Bikram: Yogi, Guru, Predator, Bikram Choudhury is a man of hyperbole. Famous for being the founder …