Daniel Abbey

Strategic words to build your brand and accelerate your business.

The best brands have clear and powerful verbal identities. Let’s work together to create yours.

Move your audience with the power of vivid language.

Your brand must speak with authority and connect using clear and engaging words. Your customers are reading and watching. Are you exciting to them?

Verbal Identity

What you say and how you say it. Includes messaging, positioning, Tone of Voice (ToV) guidelines, USPs, RTBs and more.


Words that inform, enthrall and compel, from web copy to lead magnets, EDMs, articles and landing pages.


Live action or animated video scripts that take people places, even when the sound is off, and the subtitles are on.

Sales / Investor Decks

Sharp material that gets people enthusing not snoozing. Sales decks, pitches, proposals, investor presentations, playbooks.

Strong writing with the end goal of moving the business needle.

Brand Experience

Other People’s Kind Words

“Honestly, the best review of this album ever.” Kevin Max, Grammy winner

“Dan’s work blends the strategic and creative.” Edric Mendoza, former TV host, entrepreneur

“One of the things that makes Dan unique is his ability to work on so many different aspects of creative work at any given time. He is also a very nice guy and a lot of fun to work with.” – Markku Kero, Job & Esther Technologies

“Creative. Left field. Fun! Dan writes with personality but is also clear, dynamic and spot on when it comes to capturing our voice and message.” – Sami El Hadery, Yfood Ventures

“They’re raving about your copy.” – Miles Sarmiento, former Product Marketing Communications Manager, FWD Insurance

“I can’t thank you enough!” John Schlitt, Grammy winner

“You won’t meet many creatives more in love with words, more passionate about brand identity than Dan. Always pleasant to work with, a gem without the rough edges.” – Carlo Leal, Momentum Creatives

“Dan is a very creative communicator, not losing sight of the business end of a project.” – Graham Marsh Coates, Full Vice President, Megaworld Lifestyle Malls

Work with Daniel

I’m a clear and creative writer backed by more than 20 years of professional experience.

I understand marketing strategy and the power of words to entice and compel customers.

I’ve written, directed, and managed multiple projects, from verbal identities to corporate videos, social media campaigns, lead magnets, digital copy, and annual reports.

Let’s win your clients over with great writing that drives action and powers your bottom line.