Hi.

My name is Dan Abbey. Writer + creative director.

I help companies and brands tell their stories with clarity and passion.

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I’m a clear and creative writer backed by more than 20 years of professional experience. And coffee.

About Me

I’m creative director at Brevo, an agency that helps businesses crush marketing, social media, videos, and annual reports.

I’ve been published by Esquire, the Philippine Daily Inquirer, Manifesto, and China Business News. I run a zero-fat writing course called Write Like a Lion, Edit Like a Wolf. I love telling stories and helping people become better writers and communicators. 

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Be a better writer!

Check out my online writing course, Write Like a Lion, Edit Like a Wolf which will help you:

  • Conquer your writing fears and excuses
  • Master the rules of vivid writing
  • Write better copy that slays on the page

Sign up today!

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Creative. Left field. Fun! Dan writes with personality but is also clear, dynamic and spot on when it comes to capturing our voice and message.
Sami EH
One of the things that makes Dan unique is his ability to work on so many different aspects of creative work at any given time. He is also a very nice guy and a lot of fun to work with.
Markku K
Dan's work blends the strategic and creative.
Edric M
You’re a favorite here… they’re raving about your copy.
Miles S

Staying Creative

A free resource for writers and creative people on how to stay sharp during the pandemic.

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The Writer's Block

Thoughts on writing, creativity, and other occasional rants.

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Learn to say no

Last Monday, my two youngest kids, aged 4 and 5, asked to be carried upstairs to bed. It’s customary in our household.

Memories and Identity: Why We Love Looking Back

Our memories are a patchwork that tell us who we are and what we can be.

WATCH NEXT: The Movies That Made Us

There’s a point in each episode of The Movies That Made Us where you go, “It’s amazing this film ever got made.”